Providing unmatched quality and value since 1978. Back in the 1970s, when Bass Pro Shops® founder Johnny Morris fished professional bass tournaments, buying a fishing boat was a complicated process, because every component was priced and sold separately. He knew he could make things simpler.
So in 1978, he created the industry’s first ready-to-fish boat package, complete with boat, motor and trailer, as well as accessories like an electronic fishfinder, trolling motor and batteries. And he offered it at a nationally published NO HAGGLE NO HASSLE® price, another unheard-of first. His goal? To deliver a full lineup of fishing boats of unmatched quality and value and build long-term trust with his customers. The original BASS TRACKER® fishing package was an instant hit and immediately became America’s favorite fishing boat.
TRACKER® Boats has remained America’s best-selling brand by delivering the best fishing boat values through the best national dealer network. It’s the TRACKER® way.
The National Marine Manufacturers Association (NMMA) Certified label on a TRACKER® Boat lets you know it was built to meet, and often exceed, strict quality and safety standards established by the U.S. Coast Guard and the American Boat & Yacht Council. These standards include 31 categories covering electrical systems, powering, flotation, fuel systems and navigation lights. Certified boats must also pass rigorous annual inspections from independent third-party inspectors. As a result, U.S. Coast Guard statistics have shown National Marine Manufacturers Association (NMMA) Certified boats to be safer than non-certified boats.